Match.com decided to acquire People Media, which runs such websites as BlackPeopleMeet.com, SingleParentMeet.com, SeniorPeopleMeet.com, BBPeopleMeet.com and LDSPlanet.com, with over 250,000 paying subscribers. Their 2008 EBITDA was $11.6 million dollars.

The Chief Executive Officer at Match.com, Greg Blatt stated:

“It’s clear that some people are drawn to online communities defined by their own demographic characteristics, and , and his team have done a tremendous job of developing and operating those communities. We believe People Media’s momentum will continue, and that the combination of Match.com and People Media can accelerate each business’ current growth trends in a variety of ways, including through the sharing of product development and online marketing expertise and the ability to market a broader array of services to the combined customer base, thereby improving customer acquisition economics for both companies.”

Josh Meyers, Chief Executive at People Media, announced:

“We are thrilled to be joining forces with Match.com,”"People Media is already the leader in targeted dating, and by combining with Match.com we will accelerate our growth and cement our market leadership position in this segment.”

IAC, the parent company of Match.com, will pay $80 million to acquire People Media and their respective websites. It would take well over 7 years to earn that back, at the current EBITDA of $11 million. This assumes taxes don’t get worse, and that business continues to grow rather than shrink.